#PSBWatch Opportunities in US TV commerical
#PSBWatch Opportunities in US TV commerical
Did anyone in the US see the post Super Bowl commercial for Allstate Insurance? It features Opportunities! Not sure if this was it's premiere or if it's been on for a while now but it took me by surprise! I don't see it online yet but I assume it will hit their YouTube channel soon.
In the 30 second spot, a guy is driving through the desert in a convertible with Opportunities blasting on the radio. He starts singing along, then his hood ornament animates and starts singing along as well.
EDIT: It's on the company's official YouTube page now: https://www.youtube.com/watch?v=BbQBBWGGX9Y
In the 30 second spot, a guy is driving through the desert in a convertible with Opportunities blasting on the radio. He starts singing along, then his hood ornament animates and starts singing along as well.
EDIT: It's on the company's official YouTube page now: https://www.youtube.com/watch?v=BbQBBWGGX9Y
Last edited by themgnt on Mon 08 Feb 2021, 4:13 pm, edited 1 time in total.
- Young Offender
- Posts: 1294
- Joined: Tue 28 Oct 2003, 3:34 pm
- Contact:
Re: #PSBWatch Opportunities in US TV commerical
My son mentioned it to me, I was in the kitchen making a sandwich so missed it, I tried searching for it online and haven't been able to find it.
Just Found it on youtube, here is the link: https://www.youtube.com/watch?v=7c3KOFB ... e=youtu.be
Just Found it on youtube, here is the link: https://www.youtube.com/watch?v=7c3KOFB ... e=youtu.be
- Suburban_Boy
- Posts: 1084
- Joined: Thu 30 Oct 2003, 4:46 pm
- Contact:
Re: #PSBWatch Opportunities in US TV commerical
How much would PSB receive from something like this, any ideas? Did a quick search and found this in relation to music used in movies and commercials. Not sure if this SuperBowl commercial will play regularly or is just a one-off.
Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no one in the scene is paying any attention to the music) -- free (for exposure) to $2,000 for a 5-year license. In a film, the fee would be $10,000 in perpetuity.
A more popular song is worth more, perhaps $3,000 for TV and $25,000 for film.
A song used as the theme song for a film might get $50,000 to $75,000.
Commercials fetch even more money: "a song can command anywhere from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States, on television and radio."
Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no one in the scene is paying any attention to the music) -- free (for exposure) to $2,000 for a 5-year license. In a film, the fee would be $10,000 in perpetuity.
A more popular song is worth more, perhaps $3,000 for TV and $25,000 for film.
A song used as the theme song for a film might get $50,000 to $75,000.
Commercials fetch even more money: "a song can command anywhere from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States, on television and radio."
- Young Offender
- Posts: 1294
- Joined: Tue 28 Oct 2003, 3:34 pm
- Contact:
Re: #PSBWatch Opportunities in US TV commerical
Its a national commercial shown throughout the U.S. not just regional so should be on the higher spectrum.Suburban_Boy wrote: ↑Mon 08 Feb 2021, 7:41 am How much would PSB receive from something like this, any ideas? Did a quick search and found this in relation to music used in movies and commercials. Not sure if this SuperBowl commercial will play regularly or is just a one-off.
Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no one in the scene is paying any attention to the music) -- free (for exposure) to $2,000 for a 5-year license. In a film, the fee would be $10,000 in perpetuity.
A more popular song is worth more, perhaps $3,000 for TV and $25,000 for film.
A song used as the theme song for a film might get $50,000 to $75,000.
Commercials fetch even more money: "a song can command anywhere from $25,000 to $500,000 plus per year. The typical range for a well-known song is $75,000 to $200,000 for a one year national usage in the United States, on television and radio."
Some of these Superbowl commercials continue well after the game but these insurance companies keep coming up with constant new commercials.
Aren't the boys represented by CAA (Creative Artist Agency)?
Re: #PSBWatch Opportunities in US TV commerical
Thanks!! Oh wow!! I love it!Young Offender wrote: ↑Mon 08 Feb 2021, 6:53 am My son mentioned it to me, I was in the kitchen making a sandwich so missed it, I tried searching for it online and haven't been able to find it.
Just Found it on youtube, here is the link: https://www.youtube.com/watch?v=7c3KOFB ... e=youtu.be
Don’t be scared, for only the dark can show you the stars
- Young Offender
- Posts: 1294
- Joined: Tue 28 Oct 2003, 3:34 pm
- Contact:
Re: #PSBWatch Opportunities in US TV commerical
Looks like it was filmed in the California Desert outside Los Angeles Driving towards Las Vegas or so.
Re: #PSBWatch Opportunities in US TV commerical
Blimey this seems like a big thing.
The song pretty much is the advert - someone had to animate the bonnet ornament. That cost a bit which means there was probably budgeting for the licensing too.
The song sounds great - its one of those that I often forget and overlook.
G.
The song pretty much is the advert - someone had to animate the bonnet ornament. That cost a bit which means there was probably budgeting for the licensing too.
The song sounds great - its one of those that I often forget and overlook.
G.
Birmingham 1989 | Blackpool & Birmingham 1991| Savoy 1997 | Sheffield 1999 | Middlesbrough & Sheffield 2002 | Manchester 2006/9 | Manchester 2013 | ROH 2016 | RAH 2017 | Manchester 2022 | Leeds 2023
Re: #PSBWatch Opportunities in US TV commerical
Well, the song talked about money. The advert tried to give the idea of how fabulous is being rich and have a good car. So the song worked fine for it. Remember this song was quite known in US. It was a Top 10 song by the way. It appeared also in one episode of The Simpsons (like West End Girls did).
Re: #PSBWatch Opportunities in US TV commerical
I don't know if I'd go that far. The ad is about how the driver saved $700 by switching insurance companies, which allows him to afford the car. He's taking advantage of an 'opportunity' to save money. I wouldn't say it's about being rich, just about being smarter with your money.
Anyway, I see Allstate has posted the commercial to their official YT page now. I've updated my post above.
Anyway, I see Allstate has posted the commercial to their official YT page now. I've updated my post above.
-
- Posts: 370
- Joined: Sun 04 Oct 2020, 10:05 pm
- Contact:
Re: #PSBWatch Opportunities in US TV commerical
Blimey, between this and birthing the titular name of Channel 4's most successful streaming drama series ever, the profile is high and the time ripe for a Greatest Hits world tour!! (One day...)
Think I prefer this ad over the original advert. The logo on the bonnet of the car bursting into song, what more could you want ?!
Think I prefer this ad over the original advert. The logo on the bonnet of the car bursting into song, what more could you want ?!
Re: #PSBWatch Opportunities in US TV commerical
The song is a great fit!
It plays to people's vanity, giving the sense that the guys' got the brains (therefore you're a smarter person for going with Allstate) and the car's got the looks (money saved equals sweet ride!)...and they just "saved" lots of money.
Kerching! Advertising gold!
It plays to people's vanity, giving the sense that the guys' got the brains (therefore you're a smarter person for going with Allstate) and the car's got the looks (money saved equals sweet ride!)...and they just "saved" lots of money.
Kerching! Advertising gold!
Re: #PSBWatch Opportunities in US TV commerical
That's pretty neat to be playing in the middle of the Super Bowl.
I'm a proud sycophant because I like Wedding in Berlin
http://www.last.fm/user/FFancy24
Dublin 19/06/2011, Manchester 20/06/2013, Edinburgh 31/12/2013, London 23/07/2014, London 23/07/2016, London 02/04/2017
http://www.last.fm/user/FFancy24
Dublin 19/06/2011, Manchester 20/06/2013, Edinburgh 31/12/2013, London 23/07/2014, London 23/07/2016, London 02/04/2017
- Greendrake
- Posts: 845
- Joined: Wed 29 Oct 2003, 5:56 pm
- Contact:
Re: #PSBWatch Opportunities in US TV commerical
The content of this post has been reserved by the author due to the unprecedented, categorical and peremptory exercise of censorship that took place on 20 May 2021.
Whereas this content can be restored, the author neither intends to do so, nor to publish any further posts to avoid any possible perception as "passive agressive", "pointless", "unhelpful", "homophobic" or "bigoted".
Last edited by Greendrake on Fri 21 May 2021, 3:44 pm, edited 1 time in total.
Re: #PSBWatch Opportunities in US TV commerical
It's a pity because we are seeing old PSB classics come back in press and TV shows but it doesn't have any effect (or very short) about downloads.
Always on my mind being BBC's best ever version of all time, WG being best song from 1985 to 1995 in the Ivor Novello Awards and best Number 1 of all time according to The Guardian, It's a Sin like the soundtrack and giving the title to a famous series on Channel 4 and things like that.
We remember PSB a lot but we are not going to download any of their classics. No effect.
Always on my mind being BBC's best ever version of all time, WG being best song from 1985 to 1995 in the Ivor Novello Awards and best Number 1 of all time according to The Guardian, It's a Sin like the soundtrack and giving the title to a famous series on Channel 4 and things like that.
We remember PSB a lot but we are not going to download any of their classics. No effect.
Re: #PSBWatch Opportunities in US TV commerical
Opportunities has an increase in the iTunes chart, nothing like The Weekend though who is on top globally.Nickname wrote: ↑Tue 09 Feb 2021, 12:14 am It's a pity because we are seeing old PSB classics come back in press and TV shows but it doesn't have any effect (or very short) about downloads.
Always on my mind being BBC's best ever version of all time, WG being best song from 1985 to 1995 in the Ivor Novello Awards and best Number 1 of all time according to The Guardian, It's a Sin like the soundtrack and giving the title to a famous series on Channel 4 and things like that.
We remember PSB a lot but we are not going to download any of their classics. No effect.
- Attachments
-
- 6B5A2C6F-CB50-4F23-B129-38E996C760EF.jpeg (497.57 KiB) Viewed 8777 times
Who is online
Users browsing this forum: Bing [Bot] and 14 guests