Some may well suggest Neil Tennant doesn’t have a great voice, so bringing in Dusty Springfield for What Have I Done to Deserve This? made perfect sense — and, as with the Eurythmics track, Pet Shop Boys swapped soul for sales, resurrecting Springfield’s career. The duo had spent a year resisting their record company’s urging to use Tina Turner (then at her commercial peak), holding out until the much lower-profile Springfield finally agreed. So the track was a triumph of integrity over cynical marketing logic.
